Consumer Spending Habits
Getting to know your customers and build empathy for their payment challenges.
Project Background: Citizen was tasked with hosting a series of co-creation workshops for internal research and product teams to meet with lower to middle income customers to understand their monthly payment management and their approach to investment and savings. Our teams documented the event and filmed further customer interactions as well producing a report on the event outcomes.
Methodologies: Co-creation workshops, FGDs, Cultural immersion activities.