Africa

Client:

Financial Inclusion Insights

Exploring how unbanked communities can safely access fintech in Nigeria.

‍Project Background: A Nigerian fin-tech company commissioned us to run fieldwork in Lagos and Abuja to understand how unbanked communities can access finance technology for payments in a safe, secure and offline way.

Methodologies: Day in the Lives, Cultural Immersion & Multi-fazed IDIs

Deliverables & Outcomes: Informed strategy and marketing. Follow up research to happen in Nairobi and Accra.ins

type:

research

market research

subjects:

insight

fintech

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