Citizen Global is our insights agency, equipped to handle both market and user research. We specialise in connecting the dots for our clients, using both qualitative and quantitative data to tell stories and help set strategy and direction.




Persona Segmentation

Persona segmentation work for a global financial client.

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The Future of Education in the Middle East

Research into ultimate educational proposition for private international schools in the Middle East.

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Given our global footprint, we are uniquely qualified to help our clients navigate new territories and audiences, giving them a stronger grasp of cultural and socio-economic context, through our dynamic regional expertise and ethnographic insight.


The curious mind.

Learning and inquiry are essential to growth. Our skilled teams understand humans and culture and uncover the insights that shift perspectives.

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Seeing things differently.

From raw to real, our content creators are culturally informed and our output is bespoke. We go further and deeper to create great narratives, delivered in multiple forms.

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Closer to the cultures you want to explore.

For the inquisitive these are the articles and features we are curious about.

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Applied anthropology:
How we help brands
navigate new

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“It’s always a pleasure working with Citizen. They deliver informed insight and cultural know-how. They presented well researched and engaging trend reports for India that went on to inform the future planning of many of the brands we work with.”
ADRIEN GOBELI, Strategic Insights Lead, Pernod Ricard


Cross Cultural Pollination

TikTokers explain how today’s traditions lend themselves to cultural cross-pollination.

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Find the why to your what, with us

Encuentra el porqué a tu qué, con nosotros.

हमारे साथ, अपने क्या के लिए क्यों खोजें

Trouvez le pourquoi de votre quoi, avec nous

ابحث عن سبب ما لديك معنا


We help inform your strategic business decisions by interpreting, consolidating and synthesising information.

EXPO 2020 Dubai campaign series




EXPO 2020 Dubai Campaign Series

For the launch campaign of EXPO 2020 Dubai, we travelled the globe to find people and places that spoke to their vision, connecting minds and creating the future.

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Meet the team uncovering the unfamiliar, unchartered, unexplored

About us