Citizen Global is a qualitative research agency. We help our clients navigate new territories and audiences, giving them a stronger grasp on cultural and socio-economic context through our dynamic regional expertise and ethnographic insight.

Flexible Futures / The World @ Work

insight

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Global

Flexible Futures / The World @ Work

Let’s get flexible, flexible. Flexible Futures is a platform co-created with Dropbox to explore the shifting parameters faced by the world at work. Our content has taken multiple forms from exhibition, microsite, article, photography and 360 films.

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KSA

insight

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Global

Social Media Privacy

Navigating cultural red lines in KSA for a social media platform.

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We run with culture, explore the uncharted, chart the unexplored. Our globetrotting citizens are curious researchers, writers, producers and filmmakers digging deeper into the why behind the what. Citizen is where form meets function through storytelling, immersions and the moving image.

insight:

The curious mind.

Learning and inquiry are essential to growth. Our skilled teams understand humans and culture and uncover the insights that shift perspectives.

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Content:

Seeing things differently.

From raw to real, our content creators are culturally informed and our output is bespoke. We go further and deeper to create great narratives, delivered in multiple forms.

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dispatchES:

Closer to the cultures you want to explore.

For the inquisitive these are the articles and features we are curious about.

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Applied anthropology:
How we help brands
navigate new
territories.

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DISPATCHES
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UAE

Hello from Venice

“A bold experiment which encourages us to think about the relationship between waste and production at both the local and global scales, and opens to new construction possibilities between craft and high technology,” said the international jury, chaired by Kazuyo Sejima.

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UAE Pavilion 2021

Find the why to your what, with us

Encuentra el porqué a tu qué, con nosotros.

हमारे साथ, अपने क्या के लिए क्यों खोजें

Trouvez le pourquoi de votre quoi, avec nous

ابحث عن سبب ما لديك معنا

与我们一起找到你的原因

We help inform your strategic business decisions by interpreting, consolidating and synthesising information.

How to kill a cloud

content

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UAE

How to Kill a Cloud

How do you make it rain in the desert? We followed scientist Hannele Korhonen as she embarked on figuring out this challenge, simulating rainfall over the notoriously arid region of Abu Dhabi.

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Meet the team uncovering the unfamiliar, unchartered, unexplored

About us