Citizen Global is our insights agency, equipped to handle both market and user research. We specialise in connecting the dots for our clients, using both qualitative and quantitative data to tell stories and help set strategy and direction.

insight

Global

Flexible Futures / The World @ Work

Let’s get flexible, flexible. Flexible Futures is a platform co-created with Dropbox to explore the shifting parameters faced by the world at work. Our content has taken multiple forms from exhibition, microsite, article, photography and 360 films.

insight

Global

Social Media Privacy

Navigating cultural red lines in KSA for a social media platform.

Given our global footprint, we are uniquely qualified to help our clients navigate new territories and audiences, giving them a stronger grasp of cultural and socio-economic context, through our dynamic regional expertise and ethnographic insight.

insight:

The curious mind.

Learning and inquiry are essential to growth. Our skilled teams understand humans and culture and uncover the insights that shift perspectives.

learn more

Content:

Seeing things differently.

From raw to real, our content creators are culturally informed and our output is bespoke. We go further and deeper to create great narratives, delivered in multiple forms.

dispatchES:

Closer to the cultures you want to explore.

For the inquisitive these are the articles and features we are curious about.

“It’s always a pleasure working with Citizen. They deliver informed insight and cultural know-how. They presented well researched and engaging trend reports for India that went on to inform the future planning of many of the brands we work with.”

ADRIEN GOBELI, Strategic Insights Lead, Pernod Ricard

DISPATCHES

Global

Cross Cultural Pollination

TikTokers explain how today’s traditions lend themselves to cultural cross-pollination.

Find the why to your what, with us

Encuentra el porqué a tu qué, con nosotros.

हमारे साथ, अपने क्या के लिए क्यों खोजें

Trouvez le pourquoi de votre quoi, avec nous

ابحث عن سبب ما لديك معنا

与我们一起找到你的原因

We help inform your strategic business decisions by interpreting, consolidating and synthesising information.

content

UAE

How to Kill a Cloud

How do you make it rain in the desert? We followed scientist Hannele Korhonen as she embarked on figuring out this challenge, simulating rainfall over the notoriously arid region of Abu Dhabi.