We help clients navigate new territories and audiences, giving them a deeper cultural and socio-economic context through our strong local and global expertise. Our approach informs innovation and decision making, and is built on real-world insight grounded in ethnography.

Exploring how unbanked communities can safely access fintech in Nigeria.
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Research into ultimate educational proposition for private international schools in the Middle East.
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Navigating cultural red lines in Saudi Arabia for a social media platform.
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We delved into the working lives of everyday people in Delhi, Dubai and Taipei for a fantastic cross cultural study.
read moreAre you what you eat? We explored local eating habits and diets, shedding light on cultural differences and health concerns amongst youth in the Middle East.
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From hooch to the top shelf, the great social lubricant has given us plenty to explore across Indian contemporary life.
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Research to gain a deeper insight into attitudes to privacy in India, UK and Brazil.
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We travelled across Europe to explore perceptions and attitudes towards trust and security in the e-signature space.
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Let’s get flexible, flexible. Flexible Futures is a platform co-created with Dropbox to explore the shifting parameters faced by the world at work.
read moreFind the why to your what, with us.
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