Buyers Persona Segmentation

Persona segmentation work for a global financial client.

United States

Project Background: Citizen partnered with a global financial institution to help communicate and bring to life their extensive Persona Segmentation work. The collaboration took many forms, from recruitment to offsites and design collateral.

Methodologies: Team Offsites, Co-Creation Workshops, Documentary, Report

Deliverables & Outcomes: Tested the personas in the real world and translated the extensive data into consumable formats for the teams to easily digest and action.

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