Americas

Client:

Banking, Fintech

Persona Segmentation

Persona segmentation work for a global financial client.

United States

Project Background: Citizen partnered with a global financial institution to help communicate and bring to life their extensive Persona Segmentation work. The collaboration took many forms, from recruitment to offsites and design collateral.

Methodologies: Team Offsites, Co-Creation Workshops, Documentary, Report

Deliverables & Outcomes: Tested the personas in the real world and translated the extensive data into consumable formats for the teams to easily digest and action.

type:

design research

market research

subjects:

design

insight

research

Activating Play

Project to promote the importance of play.

Jewellery Market Study

Insight into the jewellery markets in UAE and Saudi Arabia.

Perception Study

Insight into the gender balance in the UAE.

EXPO 2020 Dubai Campaign Series

For the launch campaign of EXPO 2020 Dubai, we travelled the globe to find people and places that spoke to their vision, connecting minds and creating the future.

Luxury Through the Ages

We explore all that glitters in Abu Dhabi in our film about luxury, desire and derision.

The UAE In Venice

Roar for the UAE as they win the Golden Lion at Venice 2022.