Data & Collaboration Solutions
We delved into the working lives of everyday people in Delhi, Dubai and Taipei for a fantastic cross cultural study.
India, Taiwan and United Arab Emirates
Project Background: Citizen was approached by a leading technology brand to understand how their global customer base store files and work collaboratively online. The fieldwork was conducted in Delhi, Dubai and Taipei.
Methodologies: In-Labs, Remote Research Interviews, Usability Studies, Dyad Interviews, In-Homes, Cultural Immersion Activities.
Notes on Cultural Immersions: Teams participated in a scavenger hunt through Taipei that included immersion into everyday life scenarios culminating in an evening with local businesses, industry insiders and journalists.
Deliverables & Outcomes: Insight into the perceptions of the value of paid storage across different cultures. Research led to new pricing structures especially for India market.
