Data & Collaboration Solutions

We delved into the working lives of everyday people in Delhi, Dubai and Taipei for a fantastic cross cultural study.

India, Taiwan and United Arab Emirates

Project Background: Citizen was approached by a leading technology brand to understand how their global customer base store files and work collaboratively online. The fieldwork was conducted in Delhi, Dubai and Taipei.

Methodologies: In-Labs, Remote Research Interviews, Usability Studies, Dyad Interviews, In-Homes, Cultural Immersion Activities.

Notes on Cultural Immersions: Teams participated in a scavenger hunt through Taipei that included immersion into everyday life scenarios culminating in an evening with local businesses, industry insiders and journalists.

Deliverables & Outcomes: Insight into the perceptions of the value of paid storage across different cultures. Research led to new pricing structures especially for India market.

Privacy Market Immersion

Research to gain a deeper insight into attitudes to privacy in India, UK and Brazil.

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Growth Model

Insights for a leading global FMCG dairy brand.

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The Future of Education in the Middle East

Research into ultimate educational proposition for private international schools in the Middle East.

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EXPO 2020 Dubai campaign series
EXPO 2020 Dubai Campaign Series

For the launch campaign of EXPO 2020 Dubai, we travelled the globe to find people and places that spoke to their vision, connecting minds and creating the future.

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Luxury through the ages
Luxury Through the Ages

We explore all that glitters in Abu Dhabi in our film about luxury, desire and derision.

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The UAE In Venice
The UAE In Venice

Roar for the UAE as they win the Golden Lion at Venice 2022.

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