Growth Model
Insights for a leading global FMCG dairy brand.
Morocco
Project Background: Citizen utilised a research process to designed to uncover static insights, dynamic insights and the customer journey for a leading global FMCG dairy brand.
Methodologies: Online Community, IDIs
Deliverables & Outcomes: Updated F&B brand’s insight into regional consumer trends. The research also covered the change in eating habits, especially during Ramadan.
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