Growth Model

Insights for a leading global FMCG dairy brand.


Project Background: Citizen utilised a research process to designed to uncover static insights, dynamic insights and the customer journey for a leading global FMCG dairy brand.

Methodologies: Online Community, IDIs

Deliverables & Outcomes: Updated F&B brand’s insight into regional consumer trends. The research also covered the change in eating habits, especially during Ramadan.

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