insightcontent
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Middle East

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Client:

Jewellery Market Study

Insight into the jewellery markets in UAE and Saudi Arabia.

Project Background: We conducted a study for a leading jewellery brand to identify the key drivers behind the success and profitability of the jewellery markets in the UAE and KSA, while exploring cultural nuances & consumer behaviors.

Methodologies: Market visits, IDIs, expert interviews and desktop research

Deliverables & Outcomes: Valuable insight into success factors driving UAE and KSA jewellery markets as well as understanding of market structure, trends, customer preferences, retailers, product offerings and selling strategies.

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subjects:
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