Social Media Privacy

Navigating cultural red lines in KSA for a social media platform.

Project Background: Citizen was approached by a leading technology brand to understand the privacy concerns of a broad spectrum of young women across social media platforms. The company wanted to launch a new messaging app specifically aimed at women. The fieldwork was conducted in India, Saudi Arabia and the US. 

Methodologies: In-Labs, Usability Studies, Friendship Pairs, In-Homes, Cultural Immersion activities.

JP Morgan
Consumer Spending Habits

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E-Signature Trust & Security

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Data & Collaboration Solutions

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EXPO 2020 Dubai campaign series
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Luxury through the ages
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The UAE In Venice
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