Social Media Privacy
Navigating cultural red lines in Saudi Arabia for a social media platform.
Saudi Arabia
Project Background: Citizen was approached by a leading technology brand to understand the privacy concerns of a broad spectrum of young women across social media platforms in the Middle East. The company wanted to launch a new messaging app specifically aimed at women.
Methodologies: In-Lab Usability Studies, In-Lab IDIs, Dyads, In-Homes, Cultural Immersion Activities.
Deliverables & Outcomes: Informed brand strategy to be more targeted towards women and privacy concerns.
