Privacy Market Immersion

Research to gain a deeper insight into attitudes to privacy in India, UK and Brazil.

India, United Kingdom and Brazil

Project Background: Citizen conducted research to gain a deeper insight into attitudes to privacy in India, UK and Brazil with a view to build empathy for key audiences, provide context and an understanding of the media landscape.

Methodologies: In-Labs, In-Homes, Remote Research Interviews, Cultural Immersion Activities, Documentary, Consumer Days

Deliverables & Outcomes: Final report informed new consumer security guardrails across markets. This is an ongoing project exploring all relevant markets.

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