The Future of Education in the Middle East

Research into ultimate educational proposition for private international schools in the Middle East.

United Arab Emirates

Project Background: Through qualitative methods, Citizen conducted interviews in UAE using both discussion and ideation based method to uncovered parents’, children’s and teens’ hopes, dreams and concerns for the future, as well as co-create the ultimate educational proposition for private international schools.

Methodologies: In-Labs, Focus Groups, In-Homes

Deliverables & Outcomes: Research directly informed the communication strategy and approach for student enrollment, specifically targeting the Emirati audience.  

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